Noida
We are seeking an experienced Digital Marketing Executive with a minimum of 4 years in managing online marketing campaigns across various digital platforms. The ideal candidate will have hands-on experience in SEO, Social media, PPC, content marketing, and analytics tools, with a proven track record of driving traffic and conversions. This role requires a dynamic professional who can lead campaigns, collaborate with teams, and handle both national and international clients.
Develop and implement on-page and off-page SEO strategies to improve organic visibility.
Perform keyword research, audits, and competitor analysis to optimize content.
Manage link-building activities and monitor algorithm updates.
Plan, execute, and manage social media campaigns across platforms like Facebook, LinkedIn, Instagram, and YouTube.
Track and analyze campaign performance to optimize engagement and reach.
Handle Google Ads, social media ads, and other PPC campaigns.
Optimize campaigns for higher ROI and better audience targeting.
Monitor website traffic using tools like Google Analytics (GA4) and Google Search Console.
Prepare monthly reports on campaign performance and provide actionable insights.
Knowledge of schema markup, HTML/CSS basics, and website performance optimization for better search rankings.
Understanding of Core Web Vitals and mobile-first indexing.
Ability to develop and manage content calendars aligned with SEO strategies.
Experience in using content management systems (CMS) like WordPress.
Work closely with designers, developers, and content teams to ensure alignment across campaigns.
Manage client communication for international accounts and present performance reports.
Experience: 4+ years in digital marketing roles, preferably in IT or web services.
Skills: Strong understanding of SEO, SMM, PPC, and analytics tools (GA4, Search Console, Data Studio, Google Tag Manager).
Communication: Excellent verbal and written communication skills.
Analytical Mindset: Ability to analyze data and provide actionable strategies.
Team Management: Capable of leading small teams and collaborating across departments.
Client Handling: Experience in working with international clients and delivering results within deadlines.
Adaptability: Up-to-date with the latest trends and algorithm updates in digital marketing.
Self-Motivated & Results-Oriented with a passion for continuous learning.
