Job Overview:
We are looking for a highly motivated Social Media Executive to join our Digital Marketing team. The ideal candidate will be responsible for managing and executing social media strategies across multiple platforms to enhance brand awareness, engage audiences, and drive business growth.
Key Responsibilities:
- Develop, implement, and manage social media strategies aligned with marketing goals.
- Create engaging and high-quality content (text, images, videos, stories, reels) for various platforms.
- Schedule and publish posts using social media tools like Hootsuite, Sprout Social, Buffer, and Canva.
- Monitor and analyse performance metrics to optimize engagement and reach.
- Conduct competitor analysis and stay updated on social media trends and best practices.
- Engage with followers, respond to comments/messages, and build brand communities.
- Collaborate with designers, content writers, and marketing teams to ensure brand consistency.
- Plan and execute paid social media campaigns to drive traffic and conversions.
- Track, report, and provide insights on campaign performance using analytics tools.
- Stay updated on new platform features and implement innovative strategies accordingly.
Required Skills & Qualifications:
- Strong communication skills (written & verbal).
- Creativity in crafting engaging content tailored to different platforms.
- Analytical thinking with a deep understanding of social media insights and performance metrics.
- Experience in managing and optimizing paid social media campaigns.
- Proficiency in Facebook, Instagram, Threads, LinkedIn, Twitter (X), YouTube, TikTok, Pinterest, and Snapchat.
- Good Knowledge of Microsoft Word, Excel, and PowerPoint.
- Experience with influencer marketing and brand collaborations is a plus.
- Basic understanding of SEO principles related to social media content.
- Familiarity with email marketing tools and CRM systems is an advantage.
Why Join Us?
- Opportunity to work with a dynamic and innovative marketing team.
- Exposure to diverse projects and industries.
- Career growth and skill development opportunities.
If you are passionate about social media marketing and eager to grow in a fast-paced environment, we’d love to hear from you!
How to Apply:
- Share your resume with the subject line “Social Media Executive Application – [Your Name]”
Send Your Profile at hr@idslogic.com
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